Wrap Around Labels has replaced paper labels in many cases, for the following reasons - 1) High Transparency
2) High Gloss and Matt look also available
3) High Opacity
4) Can give "No label look"
5) High Tensile Strength
6) Moisture exposure does not affect strength or cause any mould growth
7) Reduced weight & thickness without affecting strength
8) Low cost Label
9) High Speed Label application of upto 600 bottles/min by automatic label applicators
10) Gives 360 degree label coverage
Wrap around labels can be supplied in Roll/Reel form or in Cut & Stack form.
Existing "cut & stack" paper label applicators may also apply wrap-on labels.
Wrap On Label has a large area of Application, some of them are -
1) Packaged Drinking Water
2) Food and Confectionery items
3) Detergent Boxes
4) Aerated Drinks (Soft Drinks)
5) Juices and Edible Oil
6) Insecticides
to name a few...
It is most commonly used for Mineral Water and Aerated Drink packaging because of its low cost and high production capabilities when using high speed label applicator machines.
Although the label costs less but if we take into account the cost of adhesive then its cost is quite comparable to other label types like PE Stretch Sleeve Labels or even Shrink Sleeve Labels.
Despite all the pros and cons, it is widely accepted label type.